The SEMA Show in Vegas is an annual gathering compare cars of everything from
skyjacked brodozers to over-slammed, over-cambered sport compact
nightmares. These rides compete for your attention, stealing your gaze
and taking you to a place where you might not want to go.
Often
times, we would prefer to see a build that gives something back, like
beer and ice cream for starters. Kia gets us, which is why it hooked up
with Smitten Ice Cream and Ballast Point Brewing and Spirits to produce
two very special projects. This collab with these two disruptive
companies celebrates the fine art of creating and crafting something as
opposed to the more common manufacturing and assembly approach.
Smitten
Ice Cream founder Robyn Sue Fisher wasn’t satisfied with the way
mainstream ice cream was made with preservatives and other more
nefarious sounding unpronounceable ingredients. She created the Brrr
system, which uses liquid nitrogen to create the creamiest ice cream,
made-to-order, from scratch in minutes. She took the Brrr to the streets
of San Francisco in a Radio Flyer wagon and the Smitten story was born.
Ballast
Point Brewing and Spirits started off in much the same fashion as a
small group of home brewers, who simply wanted to make a better beer.
That hobby blossomed into an obsession to make beer that was more art
than science.
Kia
respects these stories and wants to take them on the road, so to speak.
This is the foundation for the 2015 Ice Cream Soul EV (aka, The
Slinger) and the 2015 Sedona Beer Wagon.
LGE*CTS Motorsports in
San Dimas, California is building the Beer Wagon. This team will
transform a once refined and luxurious 2015 Sedona into a clamshell
concept, with a wood top that opens up into a mobile unit that dispenses
beer, delicious Ballast Point beer.
Because the Ballast Point
crew loves fishing almost as much as brewing, many of their beers are
named for fish with like-minded labels. Project manager Theresa
Contreras and her LGE*CTS team applied this theme to the Beer Wagon.
Custom wood panels reside throughout the build, comprised of three-inch
strips of South African mahogany, painstakingly glue-laminated together.
The finished product looks and feels very nautical, like that of a
Chris Craft boat (ahoy!). Theresa is also the resident custom painter at
LGE*CTS. When all is said and done, she will have put in more than 200
hours of work into the custom paint that includes much of the Paul Elder
artwork from the Ballast Point labels.
In order to get on with
the beer dispensing, the Beer Wagon will be equipped with a jockey box
(essentially a cooler filled with 120-feet of coil to chill the beer)
and a gray water tank. But the most important part is the four Ballast
Point kegs residing beneath the taps.
Nothing goes better with
beer than ice cream (unless, of course, we’re talking about more beer),
which is why Gallagher Designs in Portland, Oregon was tasked with
creating the Smitten Slinger. The Ice Cream Slinger is more than an ice
cream truck. It’s a rolling ice cream parlor that creates each scoop
from scratch.
The lead designer on the Slinger, Gallagher’s Matt
Geiger proposed that the Soul EV tow a trailer, in a nod to Smitten’s
original little red wagon. The crew at McKenna Metal fabricated a custom
trailer, a necessity given the unique demands of the build. Those
classic teardrop trailers that are enjoying a hipster renaissance as of
late inspire the look. The Soul EV also lends itself to this classic
theme. While the EV technology is all 2015, its whimsical design helps
serve up the fun.
The Ice Cream Slinger will be swathed in
Smitten Red with white accents and a Rockford Fosgate sound system will
announce the wagon’s arrival via custom roof-mounted waffle cone speaker
enclosures. Once parked, the Slinger coverts into a real ice cream
machine with countertops bridging the gap between the Soul EV and the
custom trailer. The Brrr System and liquid nitrogen tanks are housed in
the rear of the Soul EV and the back of the trailer contains a fixins
bar (because good ice cream is nothing without the fixins).
Check
out the pictures to see the incredible level of workmanship that is
going into these builds and stay tuned as we bring you the finished
products straight from the 2014 SEMA Show floor.
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